Media Advertising Software for Print and Digital Publications

With hundreds of magazines and newspapers plus the addition of on-line publications, planners have more options than ever before. How best to plan a print plan for their target? With Telmar’s planning systems, planners have all the tools they need to build a schedule that achieves any number of reach, frequency, impression or budget goals, even creating prototypes for publications not yet measured.

Print Planning

optimize,

plan multi-schedules, or

rank the top titles

Run Cumulative Coverage and What If? Scenarios which challenge users to find the best plans at the 2+ insertion level and also helps then modify a plan when budgets tighten.

Combine the print and web edition of a periodical to find the combined reach.

Print Planning with Time

Using on-sale date or cover date, see how reach builds over an extended period, due to pass along readership, doctor’s offices, etc.