Better Marketing Tools Mean Better Marketing Planning

It’s a lot easier to buy data than to know how to plug it in properly. Today’s media manager, buyer or seller, can easily get tangled up in data accumulated by their clients and their own team alike. Since there is no single data source for all media or that asks all questions, many find themselves buried in expensive studies, with different metrics and differently weighted respondents.

What do Agencies and Marketers do with all that data?
Truth is, most get optimal power from the data they buy. In order to help clients benefit from their investment, Telmar offers a number of solutions. By properly plugging in and integrating the data, you can leverage all the power from each study. For example, if your radio study only asks interviewees their age and gender but you want to know how much they spend on shoes each year, you will want to integrate the radio study with a consumer study. With Telmar’s Multibasing this can easily be done.
For Media Sellers, Telmar’s data management solutions have an immediate effect on their bottom line.
Sales houses have a ton of internal information, much of which they still don’t know how to best use. With Telmar’s Revenue Management Suite, sellers can better understand the profitability of each client, project demand and price the media accordingly. Telmar consistently finds that sales houses (from TV stations to Outdoor operators) have internal information that can increase their revenues 5% in the first year if they just knew how to use it.

Let us take all your expensive pretty notes and put them in the right order. That’s how we’ll make music together.

In order to keep clients sharp in 85 countries, Telmar has to be flexible, both in its offerings and its solutions. Each market has its rules, nuances, and challenges, requiring customized software solutions. For example, minute-by-minute data for TV is available in some countries but not others. Outdoor billboards are sold individually in some places and only as packages in others.

But the complexity goes further. To calculate Reach and Frequency for Print, some countries use probabilities and some use formula.

So adapting the software means more than just removing a button or adding a feature, it means having the statistical know-how to match the standard of any country, for any media on an ongoing basis.

So, if at first glance you think Telmar cannot meet your special needs, take another look and envision your customized solution. Its closer than you think. With more than 40 years experience, a great global reputation, and a senior development and management team with an average of 10 years experience , if you can imagine it, we can build it. Contact your regional Telmar office or email info@telmar.com and challenge us. We’re always looking to the future.