Jennifer Daniel Joins Telmar as Managing Director, Telmar Media Systems (Pty) Ltd.

Contact:
Belinda Bertillon
Telmar Media Systems (Pty) Ltd.
0+27-(0)11-804-4489
belinda@telmar.co.za

Daniel to Head Telmar South Africa in Addition to Worldwide Leadership Role

New York, NY (September 23, 2010) Telmar, a global supplier of advertising media information software, today announced that Jennifer Daniel will join the company effective November 1st as Managing Director Telmar Media Systems (Pty) Ltd. Daniel will lead Telmar’s South African office and bring her rich experience in television research and strategy to work closely with all of Telmar’s offices worldwide.

Daniel, who has 27 years of media research experience in the South African Market, worked at Telmar early in her career before going on to hold a number of high level media positions. The last 14 years of her career have focused exclusively on the broadcast industry, working in radio and television at the SABC and e.tv. Most recently, Daniel has worked as General Manager Group Research and Audience Strategy for e.tv where she was involved in the growth and development of the channel to the second largest in the market.

“We are delighted to welcome Jennifer Daniel back to Telmar and to be able utilize her deep knowledge of and passion for television media to leverage Telmar’s tools across our global footprint,” said Stanley Federman, Chairman and CEO, Telmar. “Jennifer shares a strong cultural identity with Telmar’s business values and I couldn’t be more delighted that we have found an opportunity to work together again.”

I have always had great respect and admiration for Telmar and the tremendous tools that it offers the marketplace,” said Jennifer Daniel. “I am particularly energized to help leverage and amplify the use of Telmar’s robust TV Planning and Revenue Management systems not only in South Africa, but worldwide, across the Company’s equally diverse client base as well.”

Daniel currently serves as the chairperson of the Pan African Media Research Organisation (PAMRO), is a member of the South African Advertising Research Federation’s Television Audience Measurement Committee (TAMS) and is a Full Member of the South African Market Research Association (SAMRA) and will continue to serve on these committees.Daniel has also represented the National Association of Broadcasters (NAB) on the board of the South African Advertising Research Foundation as well as the SAARF Advisory committee.

About Telmar
Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar’s 10,000 users across 85 countries include many of the world’s leading advertising agencies, publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For publishers and broadcasters, Telmar offers the ability to collect, store and manage media research for revenue management and optimization. Telmar has offices around the world including and is headquartered in New York City, New York. For more information on Telmar and its international services, please visit www.Telmar.com.